Junior Digital Marketing Associate
About IQRA Digital Solutions
IQRA Digital Solutions is a growth-focused digital marketing and business consulting company based in Navi Mumbai, helping brands scale through strategic marketing, website development, SEO, performance marketing, branding, and content-driven growth systems.
The company follows its proprietary “I.Q.R.A” framework — Ideate, Quantify, Refine, Accelerate — to help businesses build strong digital presence, generate quality leads, and create scalable growth engines.
IQRA Digital Solutions works with clients across globe from a wide range of industries including fashion & apparel, saree and ethnic wear brands, perfumes & fragrances, education institutes, healthcare, real estate, export businesses, manufacturing, local service businesses, eCommerce brands, and professional service companies.
Job Description
As a Google Ads Executive, you will be responsible for the hands-on execution and day-to-day management of Google Ads campaigns for D2C and B2B clients. You will work closely with the Senior Digital Marketing Associate to launch campaigns, monitor performance, implement optimizations, and ensure campaigns are executed accurately and on time
Responsibility & Deliverables
- Execute Google Ads campaigns as per the strategy and campaign plan provided by the Senior Executive
- Conduct Competitor Analysis
- Monitor campaign performance and identify basic areas of improvement
- Prepare regular performance reports and highlight important observations
Tasks & Activities
- Perform keyword research and prepare keyword lists based on campaign objectives
- Identify relevant search terms and negative keywords
- Create and organize campaigns, ad groups, keywords, assets and audiences as per approved campaign structure
- Write Google Search ad copy based on the communication provided
- Upload and configure ad assets, extensions/assets and audience signals
- Set up campaign budgets, locations, languages, bidding strategies and other campaign settings
- Ensure conversion tracking and campaign tracking parameters are properly implemented as per instructions
- Launch campaigns after completing the required checklist and obtaining approval
- Identify and shortlist the right direct and indirect competitors based on the client's products/services, target audience, geography and search intent.
- Analyse competitors' Google Search Ads, including headlines, descriptions, offers, USPs, CTAs and messaging angles.
- Study competitors' keyword targeting and search intent to identify potential keyword opportunities and gaps.
- Review competitors' landing pages to understand their offers, positioning, messaging, CTAs and conversion approach.
- Analyse Auction Insights to understand key competitors appearing against the client's campaigns and track changes in impression share, outranking share and other available metrics.
- Monitor competitor ad messaging over time to identify new offers, positioning changes, promotional campaigns and recurring communication patterns.
- Monitor campaigns on a daily basis for spend, impressions, clicks, CPC, CTR, conversions and CPA/ROAS
- Check search terms and add relevant negative keywords regularly
- Monitor budget utilization and highlight significant underspending or overspending
- Identify basic performance issues and discuss potential optimizations with the Senior Executive
- Implement approved bid, budget, keyword, audience and targeting optimizations
- Pause or modify underperforming keywords, ads or assets based on the agreed optimization plan
- Check ad disapprovals, policy issues and campaign errors and coordinate resolution
- Conduct basic competitor and search-result research when required
- Ensure ad accounts are created and properly setup before kickstarting campaigns
- Review Audience and keyword targeting identified for campaigns
- Review Campaign Structures is properly designed as per plan
- Ensure campaigns are launched in timely manner
- Review performances with the team to ensure we are meeting our targets on daily/weekly/monthly basis
- Work with Design team to ensure ad copies and creatives are in sync and designed as per communication plan
- Prepare weekly performance reports with key metrics and observations
- Compare current performance with previous periods and identify major changes
- Highlight unusual performance changes, tracking issues or campaign anomalies to the Senior Executive
- Identify key talking points to discuss with clients in meeting
- Support the Senior Executive in preparing client performance reports and presentations
Eligibility Criteria
- Minimum 1–2 years of hands-on experience in Google Ads
- Experience managing Google Search Ads; knowledge of Performance Max, Display and YouTube Ads will be an advantage
- Google Ads certification will be an advantage
- Agency experience managing multiple client accounts will be a plus
- Experience working with D2C or B2B businesses across multiple industries will be a plus
