Senior Digital Marketing Associate
About IQRA Digital Solutions
IQRA Digital Solutions is a growth-focused digital marketing and business consulting company based in Navi Mumbai, helping brands scale through strategic marketing, website development, SEO, performance marketing, branding, and content-driven growth systems.
The company follows its proprietary “I.Q.R.A” framework — Ideate, Quantify, Refine, Accelerate — to help businesses build strong digital presence, generate quality leads, and create scalable growth engines.
IQRA Digital Solutions works with clients across globe from a wide range of industries including fashion & apparel, saree and ethnic wear brands, perfumes & fragrances, education institutes, healthcare, real estate, export businesses, manufacturing, local service businesses, eCommerce brands, and professional service companies.
Job Description
As Senior Digital Marketing Associate you will be responsible for leading performance marketing for various clients by taking end to end ownership and delivering promising growth for D2C and B2B Businesses
Responsibility & Deliverables
- Create Business growth plans for new clients
- Workout on Digital Marketing Strategy to achieve target KPIs
- Plan and execute campaigns across different ad platforms
- Lead review meetings and discussions with clients about the project
Tasks & Activities
- Audit any existing ad accounts or past campaigns for the client
- Do competitor research to understand and refine positioning for the brand
- Define weekly/monthly/quarterly targets for various metrics across the funnel stages in order to meet business targets
- Build Marketing budget to give clear idea on Ad Spends and Creative Budget as part of Marketing Budget
- Identify Hero Product/Services and build growth plans for other products
- Map customer journey funnels (Awareness → Consideration → Conversion → Retention).
- Plan different marketing communications and concepts across different stage of marketing funnels for testing phase
- Define weekly/monthly/quarterly targets for performance metrics across the funnel stage
- Ensure ad accounts are created and properly setup before kickstarting campaigns
- Review Audience and keyword targeting identified for campaigns
- Review Campaign Structures is properly designed as per plan
- Ensure campaigns are launched in timely manner
- Review performances with the team to ensure we are meeting our targets on daily/weekly/monthly basis
- Work with Design team to ensure ad copies and creatives are in sync and designed as per communication plan
- Conduct bi-weekly review calls with clients to present campaign performance.
- Explain metrics in a way that’s clear and business-focused, not just technical
- Gather client feedback, understand their evolving business needs, and adjust strategy.
- Share case studies, insights, and next-step growth opportunities to strengthen trust.
- Address client concerns proactively with data-backed recommendations.
- Represent the agency as a thought leader by suggesting innovative digital strategies.
Eligibility Criteria
- Minimum 3-4 year in digital marketing (agency/e-commerce), with client-facing exposure.
- At least 3 years of hands-on experience in Ad Platforms (Google, Meta, LinkedIn etc)
- Experience of delivering revenue for D2C brands at min Rs 5-10L per month with good ROAS
- Work experience with brands across multiple industries will be plus point
